Tuesday 14 September 2010

Jean Baudrillard

Jean Baudrillard was a French sociologist, philosopher, cultural theorist and political commentator. Baudrillard's postmodern world is that of mass communication, mass media and the proliferation, across all bounderies, of signs. Baudrillards formulation of postmodernism, in its extreme conclusion, would entail the eventual disintegration of the Saussurean concept of the sign, leaving a world completely divorced from the real thing. Another interpretation of this would be that the media we are subjected to is the media we are made to believe and as we are not there when such huge disasters or events occur, then we develop our emotions and come to conclusions that are persuaded by the images and what we see in the media.

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